Heineken: Better together

Merit Award from The Ad Club’s 62nd Hatch Awards 🏅

The problem: We live in a hyperconnected world, yet we are slowly losing our ability to understand differences, which creates a more divided society.

The challenge: Create a brand experience that cuts through noise and gets audiences to make connections across boundaries and borders, with Heineken as the catalyst.

The idea: Great conversations go best with great beer. Let's help jumpstart new relationships by giving people conversation starters to work depending on their situation.