Spotify: Always Have company

Challenge: Spotify is launching their new “Spotify Audiobooks” page and are looking to connect with the Gen. Z audience

Insight: Audiobooks are becoming increasingly popular, but Gen. Z isn’t as attached to listening to books as they are to music or podcasts.

The Idea: Create an emotional connection with our audience to show them that when listening to Spotify Audiobooks, they aren’t alone. “Dive into the idea that with Spotify Audiobooks, you will be fully immersed into the listening experience, thus always having a character, story, or voice by your side.

Design Work…